Mini-Goals Toward Selling KRISTINA J. Online

LOFT dress similar and belt similar |  J.Crew cardi similar 
Target flats similar (studded flats tutorial) | FOSSIL bag similar | Studhub's watch

I'm in the midst of working toward launching an online store and for someone who has absolutely ZERO business sense, it's proving to be quite a challenge. Since I'm a goal oriented person and the only way for me to get to the end game is to set smaller, achievable goals; because if I only look at the big picture, I get over-whelmed. 

Rather than being super-secretive about the process, I've decided to bring you along for each step, starting with sharing my large-frame goals that will eventually be broken down into even smaller bite-sized portions. (Because I've been thinking some of you might be trying to wrap your head around doing the same sort of thing?) This means being up-front about my decisions about things like:

1. What are the benefits of listing my brand on a host site like Etsy rather than designing an e-commerce site?  

2. Will the product change seasonally or remain the same until supplies are no longer available?

3. Will I offer custom sizing or a static size chart?

4. Should I create the product myself or find a manufacturer to go wholesale?

5. What is my return policy?

6. How will I decide my product price-point? 

Sound okay? Great. Here we go. 

You can follow @thekristinajblog on Instagram to get more visuals into this whole process and about the things that are inspiring me.